How the Best
Get Better

Professional-grade compression recovery
systems engineered for elite athletes
who refuse to settle.

02 — Problem

The best product in recovery is still
the world's best kept secret.

Built for Everyone

HypericeTherabody
$148M raised for mass market reach.
Designed for retail shelves, not performance.

Built for Athletes

Rapid Reboot
Engineered using elite athlete feedback.
The features Hyperice users kept asking for — finally built.
"
True Story · Ohio State

Shawn Barnhouse, Ohio State's Head Athletic Trainer, was traveling with a ShopVac to suck the air out of his Normatec boots. For years, he had requested that Hyperice add a deflate feature to their compression boots, with no response.

When he saw the Rapid Reboot Regen had an auto-deflate feature, Ohio State instantly became a strong partner.

Ohio State
Shawn Barnhouse
Head Athletic Trainer · Ohio State
03 — Solution & Product

Meet the
Rapid Reboot Regen.

FDA-cleared. Patent-protected. Built for the people who can't be wrong about recovery.

Rapid Deflate
Feature 01

Rapid Deflate

Deflates the attachment in seconds after a session. For programs cycling 20+ athletes, it's a game-changer. For individual athletes, a convenience no other system offers.

Patent Protected
Chamber-by-Chamber Adjustability
Feature 02

Chamber-by-Chamber Adjustability

The only system on the market that allows the user to control pressure zone by zone. Target specific areas, skip injured zones, tailor every session to the athlete, the load, and the day.

Patent Protected
Feature 03

Higher Pressures

Twice the pressure and 7× faster than the Normatec Elite system. More blood flow means more nutrients delivered to cells and more metabolic waste removed. Better circulation equates to faster recovery.

04 — Who Uses Rapid Reboot

Those in The Know.

Rapid Reboot
Trusted by Champions
College Football
4/5

Last 5 NCAA Football National Championship Teams

60+
University Customers
90%
In-Person Close Rate
1,355
Potential University Customers
Auburn
UAB
Georgia
Cornell
South Carolina
Ball State
West Virginia
Colorado
Purdue
TCU
Oklahoma
SMU
Utah
Liberty
Wake Forest
Air Force Academy
Arizona
Kansas
Georgetown
Creighton
Wisconsin
Kent State
Tennessee
Texas Tech
BYU
Arizona State
UNLV
Utah State
Boise State
Navy
Michigan State
Utah Valley
Louisville
North Carolina
Virginia
Oregon State
Alabama
UCF
Hawaii
Davidson
Charlotte
Radford
NC State
Florida State
Virginia Tech
Oklahoma State
Michigan
Duke
East Carolina
Texas
Auburn
UAB
Georgia
Cornell
South Carolina
Ball State
West Virginia
Colorado
Purdue
TCU
Oklahoma
SMU
Utah
Liberty
Wake Forest
Air Force Academy
Arizona
Kansas
Georgetown
Creighton
Wisconsin
Kent State
Tennessee
Texas Tech
BYU
Arizona State
UNLV
Utah State
Boise State
Navy
Michigan State
Utah Valley
Louisville
North Carolina
Virginia
Oregon State
Alabama
UCF
Hawaii
Davidson
Charlotte
Radford
NC State
Florida State
Virginia Tech
Oklahoma State
Michigan
Duke
East Carolina
Texas
05 — B2B2C Strategy

From the Locker Room
to the Living Room.

The compression therapy market exceeds $4 billion globally. Our focus is university athletics: the smallest viable niche that unlocks every market we want to reach.

Unlocked MarketsGeneral Wellness · Consumer RetailCorporate Fitness · Elder CareInternational$3.5–5B+ / yrAdjacent MarketsHigh School Sports · Pro TeamsTraining Fac. · Sports Med. & PTD2C Athletes · Ski & Golf Resorts$450–700M / yrOne for EveryPlayer$65–115M / yrUniversityAthleticsBeachhead$3–5M / yr

Market Sizing — Assumptions & Sources
Rapid Reboot · Beachhead Strategy · April 2026
Bottom-up + top-down methodology · 15 sources
① Beachhead market
University Athletics — Shared Training Room
$3–5M
per year · current addressable market
AssumptionValueConfidenceSource
D1 teams350 schools · 6,750 teams · ~19 sports/schoolOfficialNCAA 2024–25 [S1]
D2 teams310 schools · 5,021 teamsOfficialNCAA 2024–25 [S1]
D3 teams460 schools · 8,157 teamsOfficialNCAA 2024–25 [S1]
NAIA235 schools · 83,000+ athletesOfficialNAIA 2025–26 [S3]
PenetrationD1: 90%Upper D2: 50%D3/NAIA: 10%EstimatedManagement estimate
Units per team2 avg (football: 4–6 · small sports: 1)EstimatedIndustry assumption
Replacement cycle5 yearsEstimatedStandard equipment lifecycle
PricingPremium only · Retail avg ~$1,050 · 20% bulk discount → $840/unitConfirmedRapid Reboot / Hyperice [S5][S6]
Accessories+30% on hardwareEstimatedStandard B2B equipment
Annual Hardware Replacement
D16,750 × 90% × 2 ÷ 5yr × $840= $2,041,200
D23,000 × 50% × 2 ÷ 5yr × $840= $504,000
D3 / NAIA1,500 × 10% × 2 ÷ 5yr × $840= $50,400
Hardware subtotal$2,595,600 / yr
+ Accessories (30%)$2,595,600 × 1.30= $3,374,280
BEACHHEAD TOTAL~$3–5M / yr
  • S1
    NCAA 2024–25 Sports Sponsorship & Participation Rates Report
    Official · September 2025 · 554,298 total athletes, all-time record
    ncaa.org ↗PDF ↗Primary official
  • S2
    NCAA Estimated Probability of Competing in College Athletics
    Roster turnover methodology · 2024–25 data
    ncaa.org ↗Primary official
  • S3
    NAIA — 235 schools, 83,000+ athletes (2025–26)
    Updated from 60,000 estimate used in earlier models
    naia.org ↗Primary official
  • S5
    Hyperice Normatec Pricing
    Normatec 3: $799 · Normatec Elite: $1,199 · Premium baseline
    hyperice.com ↗Live pricing
  • S6
    Rapid Reboot REGEN Pricing
    $945–$1,395 retail range · Institutional discount baseline
    rapidreboot.com ↗Live pricing
② Expansion market
One for Every Player — Per-Athlete Model
$65–115M
per year steady state · Year 1: ~$267M
AssumptionValueConfidenceSource
D1 athletes202,353 (2024–25 record)OfficialNCAA [S1]
D2 athletes141,067OfficialNCAA [S1]
D3 athletes210,878OfficialNCAA [S1]
NAIA athletes83,000+OfficialNAIA [S3]
Adoption rateD1: 100%D2: 70%D3: 35%NAIA: 20%
⚠ Most sensitive variable — every 10% shift in D2 = ±$13M/yr
Estimated — weakestManagement estimate
Athletes addressed~391,500 athletesDerivedNCAA + NAIA [S1][S3]
Annual replacement33% / yr = 25% athlete turnover + 8% equipment wearNCAA-derivedNCAA turnover [S2]
PricingRetail avg ~$1,050 · 35% fleet discount → $682/unitConfirmedRapid Reboot [S6]
Year 1 — Full Deployment (One-Time)
D1 (100%)202,353 × $682= $138.0M
D2 (70%)141,067 × 70% × $682= $67.4M
D3 (35%)210,878 × 35% × $682= $50.3M
NAIA (20%)83,000 × 20% × $682= $11.3M
YEAR 1 TOTAL~$267M
Steady-State Annual (Replacement Demand)
391,500 athletes × 33%× $682= $87.9M / yr
DIAGRAM RANGE (conservative)$65–115M / yr
  • S1
    NCAA 2024–25 Sports Sponsorship & Participation Rates Report
    202,353 D1 · 141,067 D2 · 210,878 D3 athletes
    ncaa.org ↗Primary official
  • S2
    NCAA Probability of Competing — Roster Turnover Methodology
    ~25% annual roster turnover used to derive replacement demand rate
    ncaa.org ↗Primary official
  • S3
    NAIA — 83,000+ athletes (2025–26)
    Corrected upward from 60,000 used in earlier estimates
    naia.org ↗Primary official
③ Adjacent markets
North America Sports & Fitness Recovery
$450–700M
per year · total NA market · all brands & price tiers
AssumptionValueConfidenceSource
MethodologyTop-down: NA share of global air compression recovery boots marketEstablished[S7–S10]
Global market 2024$150M narrow [S7]$258–285M mid [S9]$1.35B broad [S8][S10]
Discrepancy reflects scope: sports-only vs. sports + medical
Variable by definition[S7–S10]
Working estimate~$1.0–1.35B global (broad sports + medical)ModerateMetatech [S8]; ShelfTrend [S10]
NA market share40–50% of globalHigh — multipleDataHorizzon [S9]; Metatech [S8]
Market CAGR7.2–8.5% through 2033–2035High — multipleMetatech 7.2% [S8]; VMR 8.5% [S7]
Pro teams (bottom-up)154 major US teams × 17 units ÷ 4yr × $840 = ~$1–2M/yrHigh — calculatedLeague rosters; [S6]
Top-Down: North America Market
Global market (broad def.)$1.0B – $1.35B
× NA share (40–50%)$1.0B×40% to $1.35B×50%= $400M–$675M
ADJACENT MARKETS$450–700M / yr (rounded)
Pro Teams Sub-Segment (Bottom-Up Check)
Major US leaguesNFL32+NBA30+MLB30+NHL32+MLS29 = 153 teams
Annual replacement (4yr)153 × 17 ÷ 4 × $840= $546K
+ Minor leagues (~200)200 × 6 ÷ 4yr × $840= $252K
Pro teams total~$1–2M / yr with accessories
  • S7
    Air Compression Recovery Boots Market — Verified Market Reports
    $150M (2024) → $300M (2033) · CAGR 8.5%
    verifiedmarketreports.com ↗Market research
  • S8
    Air Compression Recovery Boots — Metatech Insights
    $1.35B (2024) → $2.9B (2035) · CAGR 7.2%
    metatechinsights.com ↗Market research
  • S9
    Global Air Compression Recovery Boots — DataHorizzon Research
    $285M (2024) · North America ~40% of 2023 revenue
    datahorizzonresearch.com ↗Market research
  • S10
    Recovery Compression Boots Market Analysis — ShelfTrend
    $1.3B global (2024) · CAGR 7–9%
    shelftrend.com ↗Trade analysis
④ Unlocked markets
Global Pneumatic Compression Therapy (PCT)
$3.5–5B+
per year · full global PCT market
AssumptionValueConfidenceSource
Market definitionFull global PCT — medical-grade DVT prevention, lymphedema, post-surgical, sports recovery, consumer wellnessWell-defined[S11–S14]
PCT market 2024$3.18B [S11]$4.25B [S12]$4.59B [S14]High — multiple[S11][S12][S14]
CAGR5.5–7.3% through 2030–2033High — multiple[S12][S13][S15]
Current RR accessUS only — FDA Class II clearance; international requires country-specific approvalConfirmedManagement [internal]
What unlocks itInternational expansion + medical channel + elder care / corporate wellnessStrategicManagement strategy
Global PCT Market Range (2024, multiple sources)
Verified Market Research$3.18B
Grand View Research$4.25B
Research & Markets$4.59B
MarketsandMarkets$4.30B
WORKING RANGE$3.5–5B+ / yr
The $3.5–5B+ range is the upper-bound opportunity. The sports-recovery-only market ($1.0–1.35B global) drives the "Adjacent Markets" tier. Unlocked adds medical, elder care, and international channels on top.
  • S11
    Pneumatic Compression Therapy Market — Verified Market Research
    $3.18B (2024) → $4.87B (2032) · CAGR 5.47%
    verifiedmarketresearch.com ↗Market research
  • S12
    Compression Therapy Market — Grand View Research
    $4.25B (2024) → $5.34B (2030) · CAGR 3.8%
    grandviewresearch.com ↗Market research
  • S13
    Compression Therapy Market — MarketsandMarkets
    $4.3B (2024) → $5.9B (2030) · CAGR 5.5%
    marketsandmarkets.com ↗Market research
  • S14
    Pneumatic Compression Therapy — Research and Markets
    $4.59B (2024) → $6.54B (2030) · CAGR 6.23%
    researchandmarkets.com ↗Market research
  • S15
    Compression Therapy Market — Mordor Intelligence
    $4.52B (2026) · CAGR 4.96% through 2031
    mordorintelligence.com ↗Market research
06 — The Flywheel

Two channels.
One compounding engine.

How one sale turns into a campus, a region, and a consumer market.

LOOP 01

The Campus Flywheel

Equip one sport. Athletes recover faster. Coaches request systems. Boosters fund NIL expansion. Every sport becomes a sales rep for every other sport on campus.

BYU: Started with Football, immediately spread to Men's/Women's Volleyball → then to every other sport. Currently 400+ systems on campus.

LOOP 02

The Regional Flywheel

When a school equips its athletes, rival schools feel the pressure. Coaches talk. Trainers compare notes. Recruits notice. Athletic directors respond.

BYU → Utah → Utah State → UVU → UNLV → Boise → Colorado. NC State → Duke, UNC, Wake, UVA, VT, +6 more.

LOOP 03

The Channel Flywheel

Universities expose celebrity athletes to Rapid Reboot through trusted coaches and trainers, turning them into future customers and advocates. Consumers follow their lead — every campus win drives downstream demand.

TreVeyon Henderson asked his Ohio State trainers what to buy. Rapid Reboot. National championship. Super Bowl LX. Lifelong consumer.

ONE SALE  ·  ONE CAMPUS  ·  ONE REGION  ·  ONE CONSUMER MARKET

Unit Economics

Metric
D2C
B2B
System Price
$1,095 – $1,395
$1,095 – $1,395 (volume discounts offered)
CAC Payback
Immediate–30 days
2–6 months
LTV : CAC
~1× + attachments & referrals
Varies by segment — see below
TYPICAL ORDER SIZE
~$1,000
5–10 systems / training room · higher when sold per-player
Close Rate
Conversion TBD
90% in-person
07 — Why Now?

A Massive Market
Moving in Our Direction.

i
Global Compression Therapy
$4.3B
Total market 2024, growing to $6.5–7.0B by 2035 at 5–5.5% CAGR.
Source
Grand View Research — Compression Therapy Market Size, Industry Report (2030)

Global compression therapy market estimated at USD 4,248.6M (~$4.25B) in 2024, projected to reach USD 5,339.7M by 2030 at 3.8% CAGR.

View Source →
i
Fitness Recovery Services
$8.3B
Growing to $26.8B by 2035 at 12.4% CAGR. Recovery is a category, not a trend.
Source
Future Market Insights — Fitness Recovery Services Market (2025–2035)

Global fitness recovery services market valued at USD 8.3B in 2025, projected to reach USD 26.8B by 2035 at 12.4% CAGR.

View Source →
i
NCAA Institutions
1,073
D1, D2, D3 programs across the country. Institutional TAM barely penetrated.
Source
NCAA.org — 2024–25 NCAA Membership Breakdown (August 8, 2024)

Official NCAA membership data: 355 D-I, 293 D-II, 425 D-III = 1,073 active institutions.

View Source →
i
High School Athletes
8.26M
All-time high (NFHS 2024–25). A feeder pipeline of future buyers.
Source
NFHS — High School Athletics Participation Surges in 2024–25 (All-Time Record)

8,266,244 total high school sports participants in 2024–25 — a record high.

View Source →
i
NCAA Settlement Injection
$20.5M
Per Power 4 school starting 2025–26 (House v. NCAA). Athletic budgets never larger.
Source
ESPN — Judge Grants Final Approval: House v. NCAA Settlement (June 2025)

Judge Claudia Wilken approved the $2.8B settlement on June 6, 2025.

View Source →
i
Compression Boots Projection
$2.9B
By 2035 (Metatech Insights). 7.2% CAGR from a $1.35B base in 2024.
Source
Metatech Insights — Air Compression Recovery Boots Market (2025–2035)

Air compression recovery boots market valued at USD 1.35B in 2024, projected to reach USD 2.9B by 2035 at 7.2% CAGR.

View Source →
08 — Competition

Their strengths are
their weaknesses.

Every system on the market, compared by price and performance.

Rapid Reboot in useCompetition diagram
Rapid Reboot · A Category of One

Rapid Reboot Regen

$1,095 – $1,395

Our product is fundamentally different: double the pressure, 7× faster cycle time, per-zone adjustability, rapid deflate, and a full smartphone display built into the pump. Every other system is a flip phone by comparison — which is why we have a very high rate of flipping universities from Hyperice to Rapid Reboot.

  • Rapid Deflate — Protected by Patent
  • Twice the pressure of our main competitors — 200 mmHg vs. 100 mmHg
  • 7 cycles per 10-min session vs. 2 → more blood flow
  • Chamber-by-chamber pressure adjustability (Protected by Patent)
  • Smartphone display built into the pump
  • Every recovery protocol fully customizable
  • Class II medical device — FDA-cleared for prescription & OTC sales
  • Patent-protected moat
Consumer Incumbents

Normatec / Hyperice · Therabody

$549 – $1,549

Hyperice is in nearly every athletic department in the country — but trainers and ADs are frequently frustrated with poor performance, build quality, and support. That makes them an easy switch once we're in the room. The bottleneck isn't the pitch — it's the cost of getting face-to-face.

  • Strong D2C brand & retail distribution
  • Ubiquitous in athletic departments — but ripe to switch
  • Frustrations: performance, quality, support
  • No rapid-deflate
  • No chamber-by-chamber pressure control
  • 100 mmHg max vs. 200 mmHg on Rapid Reboot
  • 2 cycles per 10-min session vs. 7 on Rapid Reboot
Race-to-Bottom

Budget Brands · Amazon

$100 – $500

Commodity imports. A race to the bottom Rapid Reboot doesn't participate in — and these systems can't touch professional teams, universities, or the elite training facilities their athletes rely on.

The best want the best equipment. They don't want this.

  • Typically no FDA clearance
  • No institutional credibility
  • No precision controls
  • Disposable build quality
  • No warranty worth having
09 — Who We Are

Who We Are.

David and Jami Johnson
David Johnson — Founder & CEO

13-time Ironman finisher. Kona qualifier and finisher. Masters in Manufacturing Engineering. MBA. Over the past 20 years, alongside Jami, David has built several profitable companies with zero outside investment.

He started Rapid Reboot in 2015 while training for multiple Ironmans to qualify for Kona — the compression boots he was using weren't good enough. The first sale was at the St. George Marathon. The first collegiate partner was BYU. Word spread; today every college in Utah owns Rapid Reboot, and the system is the standard in 60+ athletic departments nationwide.

On a day-to-day basis, David runs engineering and manufacturing, supply chain and systems, and the relationships that built the business.

Jami Johnson — Co-Founder & President

Jami has co-founded several companies with David over the past 20 years. She's been a strategic partner from the earliest idea through every stage of building, running, and growing each one.

A BYU graduate, she leads day-to-day operations at Rapid Reboot and oversees marketing, HR, and strategy. She's deeply involved in every major decision the company makes and brings a steady, people-first approach to a business built on relationships.

Jami is the kind of partner you build something good with — and then build something better.

10 — The Ask & Use of Funds

Close the
Visibility Gap.

Proven product. Massive market. The only gap left is scale.

Proven Product

90% institutional close rate. Strong reviews. Revenue across both channels.

Massive Market

$1.3B compression boots market growing 9%+. Institutional TAM barely penetrated.

Source: Grand View Research →

Unrivaled Product

The only system built to win the most elite facilities in the country — pro teams, universities, and performance academies. 2× the pressure, 7× the cycles, per-zone control, rapid deflate. Once we're in the room, competitors don't compete.

Use of Funds

Inventory & Working Capital

Systems ready for both consumer orders and large program orders without delays.

B2B Growth

Athlete partnerships and more demos at universities that seed campus visibility and drive consumer awareness simultaneously.

D2C Growth

Digital marketing, paid acquisition, content production, and e-commerce optimization.

Technology and Ops

AI-powered sales tools, e-commerce infrastructure, production scaling, and logistics.

Seed Round · Amount TBD

Ready to Talk?

Capital deployed across both channels — D2C for near-term revenue, B2B for long-term dominance.